Sign in to get the best out of ZeepZoop
By continuing you agree to
Terms & Conditions
CATEGORIES
img

Design Elite Sabyasachi Marks 20 Years in Fashion With His Brand

img
Shubham Rajpara
11 Apr 2019
img
img
Shubham Rajpara

I believe the finest art is that which is courageously authentic. May it be any form of art, if the curator has put truth and originality in it, it will speak to me.

Read More

Coming from humble beginnings, Sabyasachi Mukherji had no push to pursue his dreams other than his own mad clear love for art and fashion. His father disagreed to his want to take up fashion designing, resulting in Sabyasachi to sell all of his school books to get into NIFT.

This was in the year 1996. In 1991, after graduating with three major awards he started his own brand with just a team of three. In early 2001, he wins the Femina British Council’s most outstanding young Designer of India award, which took him to London for an internship with Georgina Von Etzdorf. He then started his retail stores in India, with a philosophy of “imperfections of the human hand.” The rest of his journey is golden and is known to all regardless to say.

He goes back to the roots of our profound Indian culture and clubs it with the modernity of the day. Maybe that’s where the Bengal tiger of his logo is heading to. His latest collection Kashgaar Bazaar in collaboration with the French Designer Christian Loubotin is derived from different textile influences of The Silk route. - a historic trade route connecting the East and the West.

Kashgaar Bazaar - The Christian Loubotin X Sabyasachi Collection of 2019 has an underlying theme of rustic baroque, with a focus on resort-and-glamping, acid-burnt textiles, mirror-work, phulkari, zardosi, and motifs from Central Asian carpets.

The entire B-town had rendezvoused at the marking of his successful two decades at Hyatt, Mumbai. The red carpet was dazzled by Isha Ambani Piramal, Alia Bhatt, Janhvi Kapoor, Tara Sutaria, Ananya Pandey, Farhan Akhtar, Aditi Rao Hydari, Kalki Koechlin, Natasha Poonawalla and others of the like.

According to insiders, what set a remarkable tone for the was neither the whimsically thoughtful set nor poetry-in-motion of models flitting across the zigzag runway, —it was the unique and vivid soundtrack! ‘Nakka Mukka’ an old popular Tamil track brought the show to a heart throbbing stop.

Sabyasachi Mukherjee also shared his thoughts at the eclectic occasion, “The soul of Sabyasachi lies in craftsmanship – a value system that has remained unchanged since I started the brand 20 years ago. As you grow, it is very easy for values to be replaced by misplaced ambition. But I am proud to say that this value system has survived in our organization. There were times when to cut costs and offer competitive pricing, one could have mechanized hand skills. But we do quite the opposite. Every bit of our merchandise uses more and more craft each year. Sometimes impossible detailing like hand-made buttonholes, desi meena in jewellery and cutting kundan, 24 color screen lining are just some of the many things that go completely unnoticed by a majority of our consumers. But these processes create innumerable jobs year after year. From master weavers to dyers, printers to embroiderers, cutters to tailors, artists to carpenters, metal workers to sculptors, merchandisers to IT professionals, photographers to filmmakers, musicians to writers- the company supports over 27,000 people directly and indirectly. They are based out of West Bengal, Kashmir, Rajasthan, Gujarat, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Assam, Odisha, Andhra Pradesh, Tamil Nadu, and Kerala. Our ecosystem of people who have grown and survived with us is our proudest achievement and no amount of recognition or adulation can ever replace that. These are the people who create the world of Sabyasachi. Tirelessly. Without compromise. Every single day.”

Related Article: Sabyasachi Mukherjee: The Story Of An Indian Design Elite

Recommended
img
ZeepZoop Houses Desi Hangover: The brand that helps local Cobblers

ZeepZoop is that it is a location-based app, which means that wherever in India you want to get to know about all the luxurious stores in your vicinity. One of such brands is Desi Hangover.

img
Zarana Rathod
22 Jan 2019
img
House of Anita Dongre - Empowering Women Through Microfinance

Designer Anita Dongre Biography – Know about the Label Anita Dongre, Brands and Latest Collection in Casual Wear and Bridal Wear including Sarees, Lehenga and Bridal wear. Also Read about Grassroots, A step towards Sustainable Fashion in India.

img
Dhruvi Savsani
30 Nov 2018
img
Pero By Aneeth Arora - Most Loved Sustainable Fashion Brand In India

Pero by Aneeth Arora, We definitely call it one of the most loved Sustainable Fashion Brand In India. Read about Designer Aneeth Arora, Pero Collection and How they are promoting Sustainable Fashion globally.

img
Vanita Jain
17 Nov 2018
img
Designer Anamika Khanna - Mother Of Dhoti Style Saree

Biography of Designer Anamika Khanna and as the world knows her, Mother Of Dhoti Style Saree. Many celebs love wearing Anamika Khanna like Sonam Kapoor, Deepika Padukone, shilpa shetty etc

img
Dhruvi Savsani
12 Nov 2018
img
Sabyasachi Mukherjee: The Story Of An Indian Design Elite

Sabyasachi faced a lot of difficulties as a kid. After his father lost his job, Sabyasachi would be subjected to his frustration. Sabyasachi was also denied to pursue his fashion designing dream.

img
Shubham Rajpara
3 Apr 2019
Thank You

your submission has been received