The term lead generation specifically refers to the process of converting a stranger or any potential visitors to an inquiry and to turn him into the customer and later the promoter. The chat robots are generally abbreviated as chatbots. This is an AI-based software program that improves continuously by taking inputs from the users and works accordingly. Chatbots are probably the fastest growing trend in the marketing sector. In fact, chatbots are used as one of the major players in lead generation strategies developed by the experts. The role of chatbot in lead generation introduced a whole new channel of lead generation, which is known as the chatbot lead generation.
The Lead generation chatbots are designed in such a way that a visitor to any page is never left alone. He / She is always provided with an all-time accompany by the AI based responders. The Chatbots are taking place of the human efforts effectively in the lead generation process.
Since early 2000, lead generation strategies were ruled and determined by SEO and SEM. The page optimization techniques were more focused and developers were engaged in creating more relevant contents for the web pages. Later came into consideration the social media advertising concepts. All the traffic sent by these digital marketing campaigns has to be taken care of. It is faced by the companies that the visitors bounced back as they can’t find required answers of their queries or information they are seeking for. One solution used by the lead generation teams was to put a human agent to take care of the visitor queries by offering online chat. However, there were many limitations which come with a human resource.
With technological advancements, the lead generation chatbots came into existence and become an irreplaceable part of lead generation strategies. The lead generation chatbots can interact with website visitors 365*24*7. It helps in improving the experience of the visitors of the website by providing the quick information or guiding them towards the resources that can provide the required information.
The lead generation chatbots can learn from the data they gather and can be trained with data to provide even better responses. This helps in winning the confidence of the website visitors and increasing the ratio of lead generation.
The chatbot lead generation is proving to be a successful model in many companies and that’s the reason more and more companies have started acquiring these chatbots to empower their lead generation campaigns.
In the market, there are two types of lead generation chatbots available.
1. Text chatbots
Those lead generation chatbots that chat with the website visitors by exchanging text.
2. Voice chatbots
Those lead generation chatbots that can attend a call and provide predefined answers. This is similar to Siri, Alexa & Google Voice but the lead generation chatbots are specifically trained to answer the question of the prospect.
The chatbot lead generation technology is advancing and one must take benefit of this proven lead generation methodology.
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