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Kalam By Sheetal K Majithia - Where Quirky Art Meets Functionality

Hetal Shah
7 Aug 2018
Hetal Shah

Hetal Shah is a Digital Marketer & Content Creator

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Do You know that 'Paisley Art' is rare & originally used on Clothing only! We got to know about ‘KALAM’ which features 'Paisley Art' on Lifestyle Products. We proudly present a casual tete-a-tete with Sheetal K Majithia - the founder of the Art Venture 'KALAM'

What Does The Brand Offers?

KALAM offers variety of Lifestyle Products which are affordable yet sophisticated. You can find a wide range of products like Mugs, Cups & Saucers, Coasters, Laptop Sleeves, Pen Drive, Tote Bags, Lamps, Wall Clocks, paintings and many more home décor and accessories.

Kalam By Sheetal K Majithia - Where Quirky Art Meets Functionality

kalam by sheetal k majithia

How Did Kalam Start?

From doodling during boring lectures to having an own Doodle label, Sheetal told us her progress. She used to doodle peacocks, mangoes, patterns on the back of the diary, notebook, stick notes, newspapers and even grocery bills. She said, growing up in a joint family, the life was always caught up in some or the other task but yet, her art was noticed and supported. The Black ‘n' White Doodles and Patterns soon found an immortal place in her heart.

After marriage, with endless support of her husband and sisters-in-law- Krishna Majithia and Sarika Majithia, Her Art was converted into a beautiful venture. Her Father-in-law pushed her to start her own label and the label was started named "Kalam". 

kalam team

Product Range by Kalam

Kalam offers a mesmerising collection of lifestyle products like mugs, Travel accessories, Fashion accessories, Bags, Covers, Scarves, Pen-Stands, Gift Boxes, Ties, Mobile Cases Books, Diaries and Pen-Drive Covers with Black ‘n' White classic Doodles. Even customisation is offered at Kalam.

These black ‘n' white doodles are inspired by nature, growth, emotions and motifs with a touch of love, Which itself is an ancient technique called "Paisley Art


cups saucers by kalam


Opinions on Artistic Skills

We asked Sheetal about her views on Art or Artistic talent that one must develop.

Answering this, she said "Art is a pure form of expressing oneself. We must cultivate it in order to witness self-growth. In my case, it was doodling with pen and paper. I drew the ideas that flew through my heart on the paper, without any rules or restrictions. One must keep exploring and creating art to make sure it keeps growing."

Listening to such inspiring thoughts we couldn't keep ourselves from asking Sheetal about Major USP of Kalam and Inspiration behind it.

What are the USP and Inspiration of Kalam?

USP of kalam is putting the Simplicity of Art in the lifestyle of people. The classic and evergreen black ‘n' white paisley art that are inspired by nature, and emotions.

kalam ahmedabad

What Is Your Vision for The Brand?

Sheetal strongly believes that Kalam's efforts would be for its audience. To cater to the needs of the public and help them find exactly what they need is the main aim of the brand.

Kalam has joined hands with Milaap, an organization that contributes to the economy by setting up micro-level enterprises in the field of handloom, handicraft, education etc. Kalam along with Milaap supports the cause of rural women upliftment in India. Kalam is proud to share that our partnership with Milaap has enabled us to support 525 borrowers through our micro-loans in the past 4 Years.

Being such a great example to the society, Kalam Label is doing a wonderful job in the areas of Development, Art and Business. Kalam's collection speaks a lot about ideas, lifestyle and design.

We are glad to welcome Kalam By Sheetal K Majithia on ZeepZoop.

You can browse their collection from their official website is -



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