Creativity can never be bound and by being creative we do not mean being artistic or poetic! It could be one’s passion within-Be it for writing, sculpting or jewelry making! Being good at what you do requires diligent work and many hours of your time and sometimes lifetime. Some people love their job and some do it for the love of money! The job hence should not define you as a person; an accountant may be a trapped potter!
Let us introduce to you Hetal Shah, one of few to realize her dream and working for her passion. She is a Digital Marketeer, Fashion & Lifestyle Blogger. Along with this she’s is running and an Online Jewelry Portal! Phew! She definitely is a Wonder Woman!. Her start up journey began in 2011. She started MyFashionVilla.com during her job days when she used to read all international Fashion and Lifestyle blogs every day. She eventually began enjoying those blogs even more. Further she adds, “I used to spend 6+ hours a day reading such blogs and understanding how they produce content, how they collaborate with brands and what is their revenue model”. In due course she started Googling and ended up with the thought to do an experiment! And that's how MyFashionVilla.com took birth (Yes! an experiment!). Whoa! Now that baby has grown up with excellent readership base and brilliant social media presence. She exclaims “Proud Mommy Here!”
Myfashionvilla.com is now 7 years old and is one of the prominent and entrusted Fashion, Beauty & Lifestyle blog in India. Over the years it has garnered 40,000 Social Media Followers. The website has over 600 articles engaging a tremendous audience on Latest Fashion, Skincare Regime, Beauty Product Reviews, Make-up Tutorials, Fashion Styling, Hair Care, Body Care, Nail Art, Wellness and Lifestyle.
Myfashionvilla.com has been ranked 22nd by Feedspot under “Top 100 Indian Fashion Blogger on Web” and attained 41st Rank under the category “Top 100 Indian Beauty Blogs & Websites by Indian Beauty Bloggers”. Apart from various accolades the website has collaborated with prestigious and reckoned International Beauty, Travel and Wellness brands such as Van Heusen, Amazon, BIBA, Amway, Maybelline, L’Oreal Paris, TATA AIA, Barbie, Yatra Holidays & many more.
Apart from working around the clock, Hetal gets to enjoy the perks that come along with being a Fashion Blogger. She was invited to cover the prestigious Red Carpet of International Film Festival of India. She is a known face as a Media Delegate in India’s renowned fashion Weeks like India Fashion Week, India Couture Week & Lakme Fashion Week. She is invited to cover these glamorous events and make its presence felt on Social Media Platforms.
Entrepreneurship comes with a lot of great perks and rewards — from being your own boss and making the rules, to having a more flexibility and the ability to work anywhere you want. It’s like unfolding your passion each day, it’s not mundane and each day is a new chapter! Being an entrepreneur makes you master of your own destiny. It makes you work toward the actuality. Suppose, you want to earn more money, just work harder and it WILL happen.
When asked what inspires her, with gleam in her eyes she answered, “Passion for trying new things and forever learning attitude defines me. I strongly believe that if you aim right, put yourself in the action mode in the right direction, you can always have "Life of Choice"”. There she said it take a cue. Now for any entrepreneurial venture the take off is never easy, you are bound to face all kind of crisis. Hetal shares how she you felt like that she can't do anymore and she also felt like giving up every next day! She also adds, “That's the beauty. You fall down, you learn, you raise yourself up and take the next step! That's me and that helps me keep going!”
It took Hetal around 6 years to build a great and loyal readership for her website and she absolutely loves the feedback she gets and that what makes her work extra hard. She holds a Masters Degree in Computers which helped her stay up to date with the technical aspects of modern day technology. She would read international fashion magazines and blogs for hours and that’s what spiked her curiosity and she started her own fashion and make-up blog. She taught herself the nitty gritties of the blogging business and revenue.
When she just started in 2011, it was homogeneous task as there were initially no brands or PR companies to work with in Ahmedabad and it was extremely challenging to approach the companies and PR in Mumbai & Delhi. The walk for her was not always easy, she too felt like giving in and getting a job but then this made her happy and she knew the long term benefits and she would work with tremendous determination.
Hetal describes how the glamour quotient is changing in Ahmedabad. She feels pride in acknowledging Myfashionvilla.com as the oldest Fashion, Beauty and Lifestyle blog from Ahmedabad and how it’s growing day by day.
To all the budding entrepreneurs, it will not be easy, work your way and you will eventually fall in love with the challenges and overcoming all the obstacles. The real zest lies in being able to create something new that benefits the audience. You yourself will be your biggest motivation. Hetal advises to be creative and to come up with your own ideas. Hetal believes in individuality and being oneself. For those wanting to begin their blogging journey from her own experience she suggests not to rush for the numbers and avoid the shortcuts, earn your readership and put in your all efforts!
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