AlterEgo is a clothing label that designs hip, edgy apparel using handwoven fabrics and traditional embroideries, promoting the “Make in India” initiative. The brand works with Artisans, crafts, eclectic apparels and practices Indian techniques of weaving, organic block printing and embroidery native to different parts of our country. AlterEgo crafts apparels with fabrics like Organic Cotton, Mulmul, Jamdani, modal silk, ajrakh print, block print etc.
The primary focus of ‘Translate’ was also to revive the age-old traditional art of Ikat and bringing it to a larger audience through weaving, designing, producing and retailing, and thus creating awareness of India’s rich heritage in handlooms through this sustainable ancient art.
We at Play Clan fuse graphics with craft to narrate visual novellas that draw inspiration from the world around us. We use an illustrative whimsical style to create collections across fashion, home, accessories and art, unraveling traditional folklore with a contemporary reinterpretation.
Runaway Bicycle is a design studio based in Mumbai. We follow sustainable practices. We work with weavers to make our own handlooms from scratch. All our organic cottons have been certified by the Better Cotton Initiative. We love using natural dyes as much as possible.
Untung is a contemporary womenswear brand with an Indian soul. The designs are minimal and clean making the garments very versatile. With fresh designs launching every month, and the intent of keeping designs exclusive, we produce only a limited number of pieces per design.