'Mati' means 'soil' in Sanskrit. Soil can be moulded into various shapes. Designer Fatima K. Punjaabi captures this essence into her clothes as a reflection of her personal style. The brand is all about comfortable silhouettes. The raw organic feel comes from sustainable and handwoven fabrics, shapes that are inspired by nature and colours that are earthy and natural.
Jharonka is a premium platform from Craftsvilla to bring authentic Indian handlooms and handicrafts to you. With our products we capture the times of contemporary India and the magic it weaved with the hands of our artisans and weavers.
The label is all about trans-seasonal, easy-to-wear clothing. It's about pieces you want to touch, and pieces you want to wear every day. It is all about slow fashion that will stay with you year after year.
The brand represents everyday luxury defined by an intense connection with comfort and style. Our Founder and Creative Director Sohaya Misra believes in the mantra of ’Less is more’ and creates each design keeping the integrity of the fabrics intact.